Updates

New features, updates and improvements to Grawt

  1. Sell with Stripe, Automate in Grawt

    New Feature

    You can now connect your Stripe account directly to Grawt — no third-party tools needed. Instantly trigger workflows when a payment is made or refunded, allowing you to tag buyers, send follow-ups, or unlock content without lifting a finger.

    Whether it’s a full refund, partial refund, or new customer sale, Stripe events are now workflow-ready inside Grawt.

    Just connect your Stripe account and turn your payment activity into smart, hands-free automation.

    Stripe Integration update
  2. Sell on Gumroad, Automate in Grawt

    New Feature

    You can now natively connect your Gumroad account to Grawt — no Zapier or third-party tools required! Sell digital products, courses or coaching sessions on Gumroad and automatically send those buyers into Grawt as leads. Once integrated, you can trigger workflows when someone makes a purchase or requests a refund — perfect for tagging buyers, delivering content, or sending follow-up emails. Best part? It takes less than a minute to set up!

    gumroad integration update img
  3. Duplicate Lead Magnets with One Click

    New Feature

    Creating multiple versions of your lead magnets just got a whole lot easier. You can now duplicate any lead magnet instantly — saving time when testing variations or building similar lead magnets. No need to start from scratch every time. Whether you're refining headlines, offers, or targeting, this update helps you move faster, saves time and stay consistent with your designs.

    duplicate lead magnets
  4. Grawt Now Connects to Your Payment Platforms

    New Feature

    We're excited to announce powerful new triggers for Grawt Workflows that connect directly to your payment platform. Now you can trigger workflows the moment a customer makes a purchase or receives a refund.

    Why This Matters:

    For Product Sales

    • Transform one-time buyers into loyal customers with automated post-purchase sequences:
    • Send personalized thank you emails with onboarding instructions
    • Deliver exclusive bonus content or complementary resources
    • Schedule follow-up emails for upsells and cross-sells
    • Collect feedback and reviews at optimal timing

    For Refund Management

    • Turn refunds into relationship-building opportunities:
    • Send empathetic follow-up emails to understand concerns
    • Offer alternative products that might be better fits
    • Provide helpful resources to retain the relationship
    • Gather valuable feedback for product improvement

    Payment Platforms:

    Gumroad Integration

    • Sale Trigger: Automatically start workflows when customers purchase your products
    • Refund Trigger: Launch specific sequences when refunds are processed

    Stripe Integration

    • The same powerful triggers are available for Stripe transactions, giving you complete coverage across payment platforms.

    Key Benefits:

    • Instant Automation: Workflows trigger the moment transactions complete - no delays, no manual work.
    • Personalization: When customer purchases a connected product they are automatically added as lead and you can access their data in emails such as first name, last name, and email to create highly relevant email sequences.
    • Revenue Recovery: Use refund triggers to potentially win back customers or gather insights.
    • Analytics: Whenever a purchase or refund happens we record it in our Analytics system, so you could see in the Analytics dashboard or individual leads detail page under leads activity.
    stripe and gumroad triggers
  5. 🛠️ Bug Fixes & Improvements

    Improvement
    Fix

    We’ve rolled out several enhancements to make your experience with Grawt smoother, faster, and more reliable. Here's what's new:

    • Updated Branded Logo: We've improved the look of Grawt’s branded logo across emails and pages. This visual fix also helps reinforce your referral link when branding is enabled.
    • Broadcast Button UI Fix: Previously, the “Schedule” and “Send Now” buttons in Broadcasts caused confusion due to inconsistent behavior. We've resolved this to make scheduling your emails more intuitive.
    • Lead Search Filter Fixed: Search filters would break when leads had no tags assigned. This is now fixed — your lead filters will work as expected in all cases.
    • SEO Indexing and Meta Description Value Bug Resolved: There was an issue where SEO indexing and meta description settings weren’t saving correctly, which has now been resolved.
    • Improved Search Engine Visibility Checkbox Logic: We’ve adjusted the logic of the “Search Engine Visibility” checkbox to match user expectations, making the setting easier to understand and manage.
    • Broadcasts are Now More Accurate, Faster, and Inbox-Friendly: We’ve fixed stat inaccuracies, made analytics load up to 10x faster, and added behind-the-scenes filters to boost inbox delivery. Now your broadcasts not only reach more people — they also give you data you can trust.
  6. Smarter SEO Settings for Every Page

    New Feature
    Improvement

    Our SEO settings just leveled up. You’ve always been able to set your Meta Title — but now, you get full control with:

    • Meta Description support for richer search snippets
    • Page Visibility Control to tell search engines exactly what to index
    • A real-time preview so you can see how your page appears in Google before hitting publish

    Whether you're optimizing for visibility or fine-tuning metadata for performance, this upgrade gives you everything you need — with zero guesswork and zero clutter.

     

    SEO settings update
  7. Fine-Tune Your Social Sharing Experience

    Improvement

    Previously known as Open Graph, our Social Sharing feature was limited — but not anymore.

    Here’s what’s new:

    • Upload a custom preview image for perfect social thumbnails
    • Customize titles and descriptions with ease
    • Instantly preview how your link will look across platforms

    It’s never been easier to control how your content appears on social.

     

    Social sharing update img
  8. Write Code Like a Pro — Right Inside Grawt

    Improvement

    Let’s be honest — our old custom code box was functional, but basic.

    Now you have:

    • A sleek code editor with syntax highlighting
    • Insert code snippets into the head or body with precision
    • Cleaner layout to manage scripts, analytics, embeds & more

    Whether you’re adding tracking codes, scripts or any custom CSS, this is the smoother, smarter way to do it.

     

    Custom code update img
  9. New: Page Redirection in Landing Pages

    New Feature

    You can now redirect visitors from any landing page to a URL of your choice — for example redirect them from yourdomain.com to yourdomain.com/offer and when you have new offer in future, just update the redirection...this way you always show your latest offer.

    It is just one example...you have unlimited choices, whether it’s a thank-you page, product offer, seasonal promo, or external site, this feature gives you full control over the post-click journey — no more workarounds or manual hacks. It’s perfect for guiding traffic through funnels, tracking conversions more accurately, and creating smooth, dynamic user flows.

     

    redirection update
  10. Added Step Duplication in Workflows

    New Feature

    Building complex workflows often involves repeating similar steps with small changes. Previously, you had to recreate each step manually — a tiring and time-consuming process. Now, you can quickly duplicate any workflow step, make adjustments, and move faster.

    This is especially helpful for long email sequences, multi-step triggers, or automations where the same action needs to be repeated with slight variations. You can now build powerful workflows in a fraction of the time — with less effort and fewer errors.

     

    dup workflow step